Mitre 10

Mitre 10 is New Zealand’s largest network of home improvement stores, with over 90 retailers throughout the country.

Mitre 10 refreshed their iconic brand and as a result, required a contemporary uniform solution. Wellfit – Wstar worked alongside the company from initial design concept to production and delivery. In order to gain an intimate understanding of what was required; we observed the staff at work and sought feedback from employees and the management team.

With this insight, we successfully produced a full uniform solution and further developed our ground-breaking polo-shirt printing technology FUSIONTECH™ to meet each individual sub-brand and need stated by Mitre 10. The customised solution perfectly reflects the brand, while remaining practical, comfortable and modern.